Feed the streets' cats: Social Campaign

Social identity: The idea of this campaign is to awake awareness about abandoned cats. This project acts on three different levels: the first - unconscious intervention, by incorporating sidewalks and feeding bowls. People can feed the cats but do not take an active role in the campaign. The second level - active intervention, by distributing of stickers on urban and commercial walls, the campaign takes an active role in people visual surroundings, thus stimulating people to act. The third level is brochures and giveaways. This level is designed to induce people to act.

Kuli (all of me) - Visual Identity for Cloths' Boutique

Identity: Fashion studio / boutique, which talk about making a person whole again - spiritually and physically. The boutique specialized in making cloth for disabled people. The concept was based on the Japanese philosophy of the Wabi Sabi, in which the aesthetic is sometimes described as one of beauty that is "imperfect, impermanent, and incomplete", and in that sense whole. This philosophy was implemented in the whole project by the disintegration of the paper, different natural fabrics and the images of imperfect nature.

 

Belong To_______ (book)

A catalogue which describes my life as a model, the way people see me and judge me based on my exterior look, not really knowing me for me. In this lifestyle people take ownership of my body, find flaws in it and change it to their will.