Kuli (all of me) - Visual Identity for Cloths' Boutique

Identity: Fashion studio / boutique, which talk about making a person whole again - spiritually and physically. The boutique specialized in making cloth for disabled people. The concept was based on the Japanese philosophy of the Wabi Sabi, in which the aesthetic is sometimes described as one of beauty that is "imperfect, impermanent, and incomplete", and in that sense whole. This philosophy was implemented in the whole project by the disintegration of the paper, different natural fabrics and the images of imperfect nature.