Feed the streets' cats: Social Campaign

Social identity: The idea of this campaign is to awake awareness about abandoned cats. This project acts on three different levels: the first - unconscious intervention, by incorporating sidewalks and feeding bowls. People can feed the cats but do not take an active role in the campaign. The second level - active intervention, by distributing of stickers on urban and commercial walls, the campaign takes an active role in people visual surroundings, thus stimulating people to act. The third level is brochures and giveaways. This level is designed to induce people to act.